The Easiest Way to Lose a Crew
Michelle Hruby shares how hands-on field experience, difficult conversations and consistency shaped her approach to safety leadership. From earning the trust of skeptical crews to using AI to ask better questions during incident investigations, she explains why effective safety professionals must be willing to step outside the office, challenge unsafe practices and lead by example.
York Construction – Sometimes You’re Just Getting Lucky: Cody Woolf on the Gap Between No Incidents and Real Safety
Cody Woolf examines the gap between a clean incident record and genuine safety culture, sharing insights on field leadership, corrective actions, AI, mental health, and building trust with workers.
The Reinvention Blueprint: Veterans, Bankers, and Electricians Who Built Safety Empires
Aurora Innovation just launched a fully driverless freight service in Texas. It’s a big move for both logistics and workplace safety.
When Women Take the Mic in Safety Conversations
For decades, the safety industry has sounded like one voice: commanding, technical, and almost always male. But that’s shifting. And when women step up to the mic, something remarkable happens. They don’t echo the status quo
Accidental Activists: How Bureaucrats and Blue-Collars Are Quietly Reshaping Safety Culture
How Bureaucrats and Blue-Collars Are Quietly Reshaping Safety Culture
Smart Vests and Safety Helmets That Think: The Wearables Reshaping Jobsite Safety
The Promise (and Limits) of Predictive Safety Analytics
A New Frontier or a High-Tech Mirage? The Truth About Safety Tech
Is AI improving workplace safety or overpromising protection? From smart PPE to predictive analytics, explore how tech is transforming hazard prevention, worker trust, and culture.
From Forest Ranger to Industry Insider: Sarah Anderson’s Fight for Safety
In this Customer Spotlight, Sarah Anderson shares her path from environmental advocacy to safety leadership in heavy industry, and how trust, AI, and influence drive real cultural change.
