What happens when we stop treating safety as just rules and checklists, and start focusing on people, connection, and how adults really learn? In this episode, Brazilian work psychologist Juliana Bley shares insights from more than 25 years of experience bringing human factors and learning design into high-risk industries around the world.

Juliana has worked with organizations across oil and gas, mining, manufacturing, energy, and healthcare. From global giants like Coca-Cola to safety labs in Brazil and Portugal, she’s seen firsthand how traditional safety training often fails to connect with people, and what can be done differently. Her mission: create learning environments that engage hearts, heads, and hands, not just rules on paper.

Whether you’re a frontline supervisor, safety trainer, or senior leader, Juliana’s message is clear: safety education is not about silver bullets or overwhelming systems. It’s about empathy, design thinking, and giving people meaningful experiences that stick.

Juliana reflects on:

• Why traditional safety training often feels boring and repetitive, and how to change it

• The role of empathy and humility in safety leadership

• How humor, storytelling, and active listening transform engagement

• Lessons from her “Safety Lab,” where 1,000+ professionals have learned new approaches to adult learning

• Why systemic change in large organizations requires precision, not noise, and how “acupuncture” can be a model for change management

• The importance of creating psychological safety and collaborative behaviors in high-risk industries

Her biggest takeaway:

“We have to stop doing safety for people and start doing safety with people.”

If you’ve ever wondered why safety talks don’t stick, why rules alone don’t change behavior, or how to create a culture where people genuinely want to engage, this episode is essential listening. Juliana’s stories and strategies will challenge your assumptions and inspire a new way forward.