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The Easiest Way to Lose a Crew

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Michelle Hruby shares how hands-on field experience, difficult conversations and consistency shaped her approach to safety leadership. From earning the trust of skeptical crews to using AI to ask better questions during incident investigations, she explains why effective safety professionals must be willing to step outside the office, challenge unsafe practices and lead by example.

Marc Smith on Keeping Safety Human

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Marc Smith built an AI tool that turns a recorded safety meeting into a finished field document, so he doesn’t have to. He is his company’s de facto AI lead and teaches the tools to other safety professionals. But he is quick to tell you the tools are not the point. The paperwork never was, and neither is the software that now writes it. What keeps people safe, the way Smith sees it, is the conversation the forms are meant to capture. He is more interested in what a worker will tell him than in what any form will say.