Today, McDonald leads Thinking Driver, a national training organization known for combining psychology, coaching, and practical driving skills. Their programs serve municipal fleets, private companies, and training institutions across Canada.

Right now, McDonald is focused on his biggest project yet, a full ICBC-approved driving instructor certification course. Once approved, it will allow his school to train and license new instructors on behalf of the province.

“It’s a rare designation,” he explains. “Only a handful of schools in B.C. have that authority.”

This isn’t about teaching parallel parking or traffic rules, it’s about understanding how people learn. It’s about designing courses, meeting provincial standards, and creating teachers who can adapt to every kind of learner.

“The paperwork is tough,” McDonald admits. “But the real challenge is creating something that truly builds competent instructors, not just drivers with a certificate.”